Game Theory | Definition Minute

🎯 Game theory is a fascinating and beneficial tool to have in your marketing leadership arsenal. The applications of game theory in marketing and leadership are seemingly endless: negotiation, contracts, pricing, location, ad placement, hiring and team management all can be boiled down to a mathematical model or decision matrix to decide the best possible outcome.


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👉 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.

Behavioral Economics in Marketing Podcast

Behavioral Economics in Marketing Podcast: Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Available on Podbean Audible Google iTunes/Apple Spotify Pandora Amazon iHeartMedia Stitcher and more!

Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives — including both digital and traditional media channels — to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism