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Sandra Thomas-Comenole

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Leading Through Change

Leading Through Change Series: Gratitude

gratitude

3 min readNov 25, 2020

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Leading through change series: Gratitude

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Pinned

Sandra Thomas-Comenole
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Leading Through Change

Leading Through Change Series: One Step

Martin Luther King, Jr. said, “You don’t have to see the whole staircase, just take the first step.”

2 min readNov 4, 2020

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Take one step forward today. That’s all. One step. That’s all it takes.

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Sandra Thomas-Comenole

Social Axiom Theory | Definition Minute

Social Axiom Theory | Definition Minute

2 min readAug 3, 2021

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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

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Sandra Thomas-Comenole

Game Theory | Definition Minute

🎯 Game theory is a fascinating and beneficial tool to have in your marketing leadership arsenal. The applications of game theory in…

2 min readJul 27, 2021

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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

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Sandra Thomas-Comenole

Endowment Effect | Definition Minute

Endowment Effect | Definition Minute on the Behavioral Economics in Marketing Podcast

2 min readJul 20, 2021

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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

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Sandra Thomas-Comenole

Anchoring Effect | Definition Minute

The anchoring effect is a cognitive bias that influences you to rely too heavily on the first piece of information you receive, whereby…

2 min readJul 13, 2021

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Anchoring Effect | Definition Minute

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Sandra Thomas-Comenole

Moral Hazard | Definition Minute

In this episode, we are considering “moral hazard”. A moral hazard is a situation in which a party has limited responsibility for the risks…

2 min readJul 6, 2021

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Moral Hazard | Definition Minute

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Sandra Thomas-Comenole

Asymmetric Information | Definition Minute

In this episode, we are considering asymmetric information. The term asymmetric information describes when one party in an economic…

2 min readJul 6, 2021

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Asymmetric Information | Definition Minute

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Sandra Thomas-Comenole

Diamond-Water Paradox | Definition Minute

The Diamond-Water Paradox presents the human contradiction that although water is necessary to survival and diamonds are frivolous…

2 min readJul 6, 2021

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Diamond-Water Paradox | Definition Minute

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Sandra Thomas-Comenole
in
Leading Through Change

Align, Motivate, Change | Leading Through Change Series

Motivation. The general desire or willingness of someone to do something. The reason or reasons one has for acting or behaving in a…

3 min readMar 18, 2021

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Leading Through Change Series: Align, Motivate, Change

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Sandra Thomas-Comenole

Sandra Thomas-Comenole

Behavioral Science Master | Deep understanding of consumer & employee behavior and motivations | Leadership | MGMT | Growth Hacker | Rainmaker | Game Changer

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